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Jodi Schiller: Featured in MediaLeader’s Digital Marketing Tactics

When we see something on a screen, or read a book, it’s a second-order experience.  It’s something we’re watching rather than experiencing.  VR is a first-order experience, it affects you as if you were there.


Successful campaigns, whether in traditional media or mixed reality, all rely upon the power of story.  A brand’s success requires finding the right connection with their audience, understanding their motivations and desires, and responding in ways that exceed their expectations.  The new reality of the metaverse gives us a whole new stage for telling our stories, and the opportunity to connect in ways we never dreamed possible before.