Shaping The New Reality

Leveling the playing field for women in tech is vital for emerging industries

“It comes down to the psychology of wearable tech products since I think many of them are a problem for a solution, rather than a solution for a problem,” Marija Butkovic, co-founder at Women of Wearables (WoW), told me. “One part of the problem is due to the design of those products — they are designed by men for men.”

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How Will Augmented and Virtual Reality Shape Our Imagination and Our Stories?

In the 21st century, we regularly create technology that dramatically changes our daily lives, shapes our imagination, and affects how we love, and what we dream. In order to prepare ourselves, and to ensure a positive path forward with virtual and augmented reality, it seems important that we reference our recent past, acknowledge how are stories have been shaped by tech, and begin to develop a clearer picture for both the near and far future.

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ARVR Women’s Academy: Teaching Women How To Build A Multi-Reality

…Their goal is to lay a foundation for complete gender parity in the industry within five years (50/50 in 5) by flooding the market with qualified, female AR VR experts.
I had the pivotal shift immediately seeing this was the field I’ve been looking for, STEAM (science technology, engineering, art and math) at its finest…

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Why Mixed Reality Is the Viral Bomb You Seek

if you are creating a billboard for a brand (either on a real billboard, or on any number of other possibilities: t-shirts, tattoos, bottles, brochures), and your customer watches for five minutes? That’s epic.

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Prepare for an AR/VR World: Develop Skills and Foster Diverse Engagement

We are looking for help with two initiatives for Women (and Allies) in AR/VR: 1) Start an AR/VR Learning Academy. 2) Form a committee to help panelize 50/50 gendered representation at all AR/VR related conferences/summits.

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Engage our girls and design disruptive applications in augmented reality and virtual reality.

I’m excited to announce a wonderful learning opportunity for your kids and a chance for you to dive into your imagination. We are hosting a meetup that will involve kids and grown-ups in exploring and brainstorming new applications for augmented reality and virtual reality.

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Unbelievable Bus Shelter: Mixed Reality as a Tool to Market Soft Drinks

In the spring of 2014, Pepsi launched a brilliant marketing and interaction design strategy to sell their fizzy drinks. Pepsi’s “Unbelievable Bus Shelter” is a great example of mixed reality in public spaces.

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