Shaping The New Reality

Why Apple’s entrance into AR and VR Changes the Game for Marketers

Tim Cooke has made it clear he is strongly invested in the future of AR.   “The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country, or vertical market; it’s for everyone. I think AR is that big, it’s huge. I get excited because of the…

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Uncharted Waters: Navigating Success in Mixed Reality Marketing

AR is going to be as important as eating three meals a day, and once it’s arrived, we will wonder how we ever lived without it, similar to how we feel about our phones. – Tim Cook If Tim Cook is right — and the industry seems to be rapidly validating this sentiment — then…

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Leveling the playing field for women in tech is vital for emerging industries

“It comes down to the psychology of wearable tech products since I think many of them are a problem for a solution, rather than a solution for a problem,” Marija Butkovic, co-founder at Women of Wearables (WoW), told me. “One part of the problem is due to the design of those products — they are designed by men for men.”

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How Will Augmented and Virtual Reality Shape Our Imagination and Our Stories?

In the 21st century, we regularly create technology that dramatically changes our daily lives, shapes our imagination, and affects how we love, and what we dream. In order to prepare ourselves, and to ensure a positive path forward with virtual and augmented reality, it seems important that we reference our recent past, acknowledge how are stories have been shaped by tech, and begin to develop a clearer picture for both the near and far future.

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ARVR Women’s Academy: Teaching Women How To Build A Multi-Reality

…Their goal is to lay a foundation for complete gender parity in the industry within five years (50/50 in 5) by flooding the market with qualified, female AR VR experts.
I had the pivotal shift immediately seeing this was the field I’ve been looking for, STEAM (science technology, engineering, art and math) at its finest…

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Why Mixed Reality Is the Viral Bomb You Seek

if you are creating a billboard for a brand (either on a real billboard, or on any number of other possibilities: t-shirts, tattoos, bottles, brochures), and your customer watches for five minutes? That’s epic.

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Prepare for an AR/VR World: Develop Skills and Foster Diverse Engagement

We are looking for help with two initiatives for Women (and Allies) in AR/VR: 1) Start an AR/VR Learning Academy. 2) Form a committee to help panelize 50/50 gendered representation at all AR/VR related conferences/summits.

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