New Reality Arts enables name brands to transform their existing marketing materials or physical objects into revenue-generating AR and VR experiences. We are in the business of deepening your brand’s relationship with established customers and attracting new ones through the use of Mixed Reality technology.
We push the limits of innovation in new marketing and ad tech through deeper engagement with the human experience. But however fabulous the technology, the power of a good campaign remains the same. With every project, we ask: do the stories we tell resonate with the experience of the consumer? Are we using the technology, not for the wow factor alone, but also because it is the best way to tell this powerful story?
Relying solely on well-executed technology and neglecting story may invite a passably interesting, novel experience, but with low impact. No one wants to invest time and money in a campaign set up for failure from the beginning.
That’s why we invest significant time co-creating with you the right story for your brand effectively using our expertise with this technology and our deep understanding of storytelling to guarantee the power and impact of your campaign.
Your campaign has to do more than just wow, you need demonstrable metrics to establish success. Thankfully, AR and VR has already shown to significantly familiar metrics such as Engagement, Perceptions, Behaviors and Integration. Marketers can track interactions, impressions, gaze focus, attention, usage patterns and much more. Mixed Reality experiences are measurable…and we think you’re going to be impressed with the results.